Recrutement de 01 B2C Sales Director

Localité : Espagne / Madrid
Domaine : Marketing / commercial
Niveau : Non precise
Entreprise recruteur : TotalEnergies

Recrutement de 01 B2C Sales Director
B2C Sales Director TotalEnergies
Pays
Espagne
Ville
OVIEDO
Lieu de travail
OVIEDO-PLAZA FERROVIARIOS 1(ESP)
Domaine
Commerce
Type de contrat
CDI
Expérience
Minimum 10 ans
Profil du candidat
Academic Training and/or Years of Experience


University higher education
High level of English (spoken and written). At least B2
Experience in Commercial Management (At least 10 years)
Experience in team management (at least 10 years)
Knowledge of French an advantage
Master's Degree of Postgraduate studies (business administration, commercial, marketing...) an advantage

Behavioural and Technical Skills:


People Management and Leadership
Office Package (Excel, Power Point expert level)
Data analysis
Business Analysis
Customer Experience Management
Product Management
Negotiation
Sales techniques
Energy Legislation
Strategic Planning
Multichannel Strategy
Market trends analysis
Pricing models
Benchmarking Techniques
Activités
Define the sales strategy in the B2C segment
Analysing the internal (products, technologies, capacities and resources, services) and external (environment, sector, market, competition) situations
Defining the segmentation, bid positioning and differentiation strategies
Contributes to the definition of the B2C commercial BP (new contracts, churn, margins, purchase price, channel mix...) for approval by the B2C P&L Director
Conducts the implementation of the sales and commercial strategy of the B2C segment
Managing the maintenance and control of the customer portfolio and its margin
Designing the sales campaigns and defining their targets
Define with the Pricing & Analytics Manager (characteristics of the product, price/margin and promotions), the implementation and commercial launch of new products in the B2C segment.
Identifying market opportunities
Prioritising the development of new B2C products
Setting the final pricing for the customer

Overseeing the development of commercial actions using market knowledge regarding customers, competitors and products as per Total Group in Spain's strategic plan
Ensuring the market studies needed to develop the business
Defining the Customer Journey in the selling process
Overseeing the pinpointing and realisation of partnership opportunities with other companies from different sectors (retail, telecommunications, energy, etc.)
Overseeing the sales management strategy in inbound (CAC and Commercial Offices) and outbound (digital, in-person, telemarketing, leads...) channels
Selecting suppliers (in the case of external channels)
Defining targets
Ensuring the development of the strategy, approving the budget and guaranteeing the application of the operational and functional policies relating to his/her Unit/
Establishing relevant criteria and/or control and organisation parameters
Deciding on and establishing expenditure, investment and income forecasts, if applicable
Analysing opportunities and threats
Driving and guaranteeing coordination or harnessing synergies with other units
Representing and defending the interests of TotalEnergies in Spain
Contexte et environnement
TotalEnergies (PGE Spain) has 2.6 million B2C customers contracts, 30,000 B2B customer contracts, a power plant with two gas combined cycle units, and is the 4th gas and power supplier in Spain.


Operating within a high volume-low margin activity where key areas of the positions responsibility are critical to profitability. Fast moving and highly competitive environment with complex products and services required to meet market demand. Sophisticated contractual positions and volatile markets demand controlled risk taking within given parameters.


External Relations: Sales channels, partners, other external suppliers (consultants, service companies...) companies of the sector (other retailers), companies from other sector (retail, banking, telecommunications...).

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